Jul 21, 2015

"Understanding the persepctive of the people you're serving should be the most important benchmark for how you conduct research and evaluation activities." Craig Lefebvre, PhD, re-joins the podcast for the second episode of a two-part series on research in social marketing. In this episode we discuss theories,...

Jul 14, 2015

"If you want to watch a lion hunt, don't go to the zoo. Go to the jungle." Craig Lefebvre, PhD, joins the podcast for a two-part series on research in social marketing. In this episode we discuss theories, concepts, and strategies for conducting quality research for campaign and program planning.

Jul 1, 2015

"We wanted people to understand that for the military, energy is not about being green... it's about the mission." Darrin Kayser of Booz Allen Hamilton joins the podcast to discuss his work to reduce military energy use and how culture change strategies provided the key to doing so.