Sep 21, 2017

"We've got this dormant capacity-building resource in the skills and talents of corporate employees that, when deployed effectively, provides benefits to the community, nonprofits, and to the professionals themselves. It's there, and it's just a matter of waking it up and connecting it with the right organization."...

Sep 5, 2017

"Marketing is obsessed by being consumer-centric. I think the opportunity is for it to become more decision-centric... There's a lot of noise in being consumer-centric that may not be relevant to the choice. Start with the choice and work from there." -Matthew Willcox

How much do you really understand how people choose?...

Aug 8, 2017

"Fundamental to science is a process and a worldview. It's a way to confront reality. It's how you establish what's real and what's not real; what's true and what's false. It's how we understand what is. Having a strong background in science and a basic amount of science literacy is really important for being a...

Jul 27, 2017

"Rather than having someone burn the finger and think "I'm not going to do that again", can we actually bring about an emotional response in a young person's mind using all of the tools of media?" - Paul Irwin

Think back to your youth, to some memorable choices you made. If you're like the majority of people, your...

Jul 16, 2017

"If we do the science right and we're really understanding what works, whether it's what we expect or not, it will be the truth... All we want to know is the truth." - Dan White

Facts, the final frontier. 

We live in a weird time. While a major percentage of the world population carries access to the most sophisticated...