Jul 27, 2017

"Rather than having someone burn the finger and think "I'm not going to do that again", can we actually bring about an emotional response in a young person's mind using all of the tools of media?" - Paul Irwin

Think back to your youth, to some memorable choices you made. If you're like the majority of people, your...

Jul 16, 2017

"If we do the science right and we're really understanding what works, whether it's what we expect or not, it will be the truth... All we want to know is the truth." - Dan White

Facts, the final frontier. 

We live in a weird time. While a major percentage of the world population carries access to the most sophisticated...