Sep 21, 2017

"We've got this dormant capacity-building resource in the skills and talents of corporate employees that, when deployed effectively, provides benefits to the community, nonprofits, and to the professionals themselves. It's there, and it's just a matter of waking it up and connecting it with the right organization."...

Sep 5, 2017

"Marketing is obsessed by being consumer-centric. I think the opportunity is for it to become more decision-centric... There's a lot of noise in being consumer-centric that may not be relevant to the choice. Start with the choice and work from there." -Matthew Willcox

How much do you really understand how people choose?...